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What are the different types of pages you can link to?

Updated

As a partner in the Expedia Group Travel Creator Program, you have exclusive access to several of Expedia Group's most popular travel brands. This guide will walk you through the most popular page types and when you should consider linking to each page as you start to monetize your content.

Note: See commission details and all the sites you can link to within the Travel Creator Dashboard, under Key Commission Terms. Note that you are required to sign in to access this page.

Home pages.png

Home pages

A home page is the first page for any site and is typically where most travellers start their journey. Each Expedia Group home page, such as Expedia.com, is designed with searches in mind. All branded home pages have been expertly crafted to allow any visitor to search for a travel product with ease and convenience, be it a hotel, flight or more. Our most popular home pages are Expedia.com, Hotels.com and Vrbo.com.

Use-Case Example – This Black Friday, all Expedia properties are available at 10% off! Take a look today at Expedia.com.

Pros:

  • Strong emphasis on destination self-discovery.
  • Great for when you’re pushing a total site during key promotional periods.

Considerations:

  • Content can be difficult to tailor towards a home page.
  • Home pages are often the first redirect if a page is broken, so your audience may question if your link was intentional.

 

 

 

  

Product detail pages.pngProduct detail pages 

Product detail pages are where bookings are made. You can see a detail page for any specific property, car, flight, package, activity, or cruise. On a detail page, your audience is given all the details they might need (e.g. availability, reviews, photos, prices on a property detail page) in order to make a booking. A product description page only shows one product at a time and is optimized by Expedia web experts to increase conversion rates.

Use-Case Example – Linked here is my favourite hotel in New York City, with only a few rooms left this Christmas!

Pros:

  • Easy to weave and link into your existing content, especially if a product is available within an Expedia Group site.
  • Expedia Group product description pages are optimized for conversion, which is great for your earnings.

Considerations:

  • Only one product can be linked if linking to a product description page.
  • Affiliate content needs to mention the product linked so that it’s relevant to your audience when they click through.

Search results pages.pngSearch results pages

This is the first page you see after entering a search or destination query, typically in the ‘Where’ field of a brand's search bar. Search results pages specifically show the travel products – for example, a hotel, flight, or vacation rental – that are specifically available in a chosen destination and time period.


Use-Case Example – Click here for the more affordable vacation rentals at Lake Tahoe this July.

Pros:

  • These pages focus on bookable products.
  • Pages can be sorted and filtered before being linked, allowing you to show your audience a specific subset of products for a location, such as “the cheapest hotels with pools in Barcelona” or "direct flights only to New York City".

Considerations:

  • Search results pages cannot present content on the location itself. It’s best to link after your audience has done some reading on your site or social.
  • Effort is required on your side to correctly filter and sort before creating a link.
 

Destination and travel guides.pngDestination and travel guides

Destination or travel guides focus on a specific location, such as a city. They provide travellers with advice on how to plan their trip across many dimensions – food, lodging, shopping, tours and more. Guides work great to either: 1) promote a city and all it has to offer prior to booking, or 2) serve as itinerary inspiration for trips already booked.

Use-Case Example – Need some inspiration on what to do during your visit to London? Read Hotels.com’s guide on the city.

Pros:

  • Guides are optimized to inspire bookings.
  • Many recommendations in the guides are available to book via an Expedia brand, which creates potential for commissions.

Considerations:

  • Not all content can link to a guide, especially if guidance-based content is what you’re already providing to your audience.
  • You should double-check if you agree with the guide’s recommendations before linking it.

 

 

Collections

Collection pages focus on a travel trend or cultural moment, rather than a destination. These are great to inspire travellers who book travel based on specific occasions, such as honeymoons, spring breaks, or seasons, rather than a destination.

Use-Case Example – See this curated list of the best honeymoon destinations for 2023.

Pros:

  • Collections capitalize on occasions, meaning your content may not need to be travel-related to relevantly link to a collection page.
  • They’re easy to share. Encourage your audience to share your personal affiliate links when sharing collections to maximise earning potential!

Considerations:

  • Similar to destination and travel guides, collections are written by Expedia Group authors, so you should check if you agree with the recommendations.
  • Collections trigger travel ideas, but do not necessarily encourage immediate booking.
   

 

Ready to start creating links to all these types of pages? Learn more about how to create a link, or sign in to the Travel Creator Dashboard to get started. 

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